shareholdersunite.com

Opportunities in smallcaps

shareholdersunite.com header image 2

The French are right on this one..

June 14th, 2009 · No Comments

As the saying goes, you are what you eat…

Yes, the French do take their food culture seriously, but then again, it’s better than most. Much better, as becomes abundantly clear after reading Eric Schlosser’s “Fast Food Nation,” a compulsive read, describing the unhealthy food we get from giant corporations and their uncanny hold on politics to keep it that way.

There is also a nice documentary now, here a review.

Food Inc.: Taking on the U.S. Food Industry

By Mary Pols

There’s a corner of my bookshelf that I think of as the region of Reader Guilt crossed with Digestive Despair. Michael Pollan’s 2006 best seller, The Omnivore’s Dilemma, resides there, its elegant shoulder pressed up against that of greasier, grittier but also very fine Fast Food Nation (2001), another best seller, by Eric Schlosser.

While first enraptured by these books, I eagerly regurgitated their messages about what’s wrong with the U.S. food system (essentially, everything) to everyone around me, throwing out data about the horrors of our centralized feedlots, where livestock is fattened on an unnatural diet based on corn, or the horrors of our supermarkets, where we are offered the same grotesque opportunity, since corn and its by-products are found in everything from Coke to ketchup. And yet I admit to abandoning Pollan on page 182 and Schlosser not long after his chapter “Why the Fries Taste Good,” which should have been called “Let Me Rid You of That Fry Craving for Good.” Why? I was overwhelmed. Every meal I had to shop for, cook and serve my family between chapters loomed like a toxin-filled minefield.

Now I have the bracing tonic of Robert Kenner’s passionate, witty documentary Food, Inc. to reinspire me. As important as any of Michael Moore’s polemics but free of his obnoxious techniques, the film presents the wealth of Pollan’s and Schlosser’s reporting in a succinct and compelling format. Starting with a tour of our supermarket shelves, it traces our evolution from an agrarian nation to one of monoculture–approximately 30% of U.S. cropland is planted with corn, which is easy to grow but, since it’s rarely served in healthful ways, hard to stomach. We meet the meat, most of it miserable, corn-fed, dosed with antibiotics and on its way to centralized slaughterhouses and processing plants. Kenner shows us farmers in peril, powerful corporations in charge, scientists cooking up genetically modified foods and the toll the system takes on our health and sometimes even our lives. But in giving us a taste of the rising rebellion against this centralized food system, the film offers the crucial kernel of encouragement that the whole mess might not be insurmountable.

Meeting the Meat

Food, Inc. features interviews with Pollan and co-producer Schlosser, as well as one of Omnivore’s most charismatic characters, Joel Salatin, a Virginia farmer. Salatin feeds his livestock grass and waxes eloquent while reclining in a patch of his animals’ dinner entrĂ©e, looking nearly ready for Playgirl’s Multiple-Organic Issue. But the film is not just a distilled version of Pollan and Schlosser; it produces fresh faces to neatly illustrate some of the denser but crucial points of their reporting. (The 2006 feature film Fast Food Nation, director Richard Linklater’s adaptation of Schlosser’s book, diminished its own sense of urgency with a fictionalized narrative.)

Among the new characters Kenner introduces us to are an impoverished immigrant family of four–the dad is diabetic–struggling with the baffling reality that fast-food hamburgers are cheaper than a head of broccoli. And a brave chicken farmer lets Kenner’s cameras see her operation, only to subsequently lose her contract with Perdue.

The emotional anchor of the film is a lifelong Republican named Barbara Kowalcyk, who has been lobbying on behalf of food safety since she lost her 2-year-old son Kevin to E. coli after he ate tainted ground beef. (In 2007, 73,000 people were sickened by the E. coli virus, one of many chilling statistics cited in the film.) She’s a steady woman of few words, but the ones she uses to convey her anguish are devastating: “He begged for water,” she remembers of her child’s 12-day struggle to stay alive. Since 2002, she has lobbied–unsuccessfully to date–on behalf of Kevin’s Law, which would allow the USDA to close plants that have repeatedly turned out tainted products, a power the agency began wielding in 1998 and lost in 2001 after being taken to court by the meat and poultry associations.

The people we don’t hear from are those who control the U.S. food industry. The film takes us to meat-processing plants and slaughterhouses (sometimes with hidden cameras), offering glimpses of chickens collapsing under the weight of their own breasts or the truly revolting production of bleached hamburger “filler.” But nearly every time Kenner asks a corporation such as Perdue, Smithfield or Monsanto for comment, he’s refused.

Only Wal-Mart is represented on camera, taking a careful, profit-conscious step toward selling organically produced foods. The company’s executives earn points for smiling through a farmer’s gleeful pronouncement that she boycotts the store. That they, along with Stonyfield Farm organic-yogurt mogul Gary Hirshberg, come off favorably might not sit well with Pollan, who devoted a damning chapter to what he calls “Big Organic.” But there need to be bright signs in a film like this, if only to allow its hopeful message to get through. As Pollan writes (on page 257 of Omnivore–the film gave me courage to finish), “We can still decide, every day, what we’re going to put into our bodies, what sort of food chain we want to participate in.” And as the movie demonstrates, we can vote at the market or even with the gardens we plant.

Speaking of which, if a certain lady in Washington with an organic garden, who happens to be married to a guy who loves a hamburger, would like a screening of Food, Inc., Kenner would probably be happy to oblige.

Tags: Opinion