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Amazon Isn’t Just Busting Retail, It’s Busting Brands

May 30th, 2017 · No Comments

  • Amazon’s platform is driven by powerful economies of scale and scope.
  • It is able to offer an increasing variety at prices that are difficult to match for the competition and repeat this trick in ever more sectors.
  • In the process, the company gathers a wealth of information about users, which enables it to become a convenience shopper and solutions provider.
  • Amazon isn’t just a competitive threat to traditional retail, it could even start to dissolve part of the expensive brand equity of suppliers.

Amazon Isn’t Just Busting Retail, It’s Busting Brands

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