Alibaba’s Killer O2O Strategy
- The 63% growth rate of Alibaba’s core commerce business is almost unfathomable, even given the strong tailwinds of China’s rising consumer market and online penetration.
- One element that is behind this is a clever strategy that blends online and offline retail to create a virtuous cycle.
- In the process, Alibaba is embarking on a wholesale remake of the Chinese retail landscape.
Source: Alibaba’s Killer O2O Strategy – Alibaba Group Holding Limited (NYSE:BABA) | Seeking Alpha
Tags: BABA · JD