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• Perion’s shares have been on a tear on the basis of its booming search business, which is fast growing and very profitable.
• The shares still sell at very low multiples because its smaller ad business is still shrinking.
• The acquisition, apart from being a profitable business on its own right, is complementary to its existing ones and could give an important boost to the ad business.
• It’s structured very smartly, and we think the shares have a long way to go.

Source: Perion’s Acquisition Of Content IQ Will Pay For Itself – Perion Network Ltd. (NASDAQ:PERI) | Seeking Alpha