- Perion’s shares have been on a tear on the basis of its booming search business, which is fast growing and very profitable.
- The shares still sell at very low multiples because its smaller ad business is still shrinking.
- The acquisition, apart from being a profitable business on its own right, is complementary to its existing ones and could give an important boost to the ad business.
- It’s structured very smartly, and we think the shares have a long way to go.
Perion’s Acquisition Of Content IQ Will Pay For Itself
January 15th, 2020 · No Comments