- At first sight, the massive shift from linear to CTV and the large Chinese market seem like a mega opportunity for CTV players like iQiyi.
- However, at present the company can’t even produce positive gross margins and is bleeding cash, despite solid subscriber and ARPU growth.
- And it turns out that much of the future operational leverage hoped for depends on government regulation controlling costs.
We’ll Pass On iQiyi Shares, At Least For Now
June 30th, 2020 · No Comments