McKinsey did a survey on the uses of the new collaborative (so called Web 2.0) applications like blogs, podcasts, and wiki’s. Here is a quick overview of their findings, and some comments from us.
Entries Tagged as 'Management Ideas'
Management Ideas 3: Web 2.0 for business?
February 19th, 2009 · 2 Comments
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Management Ideas 2: Conversational Capital
February 11th, 2009 · 1 Comment
Products that enable consumers to position their identity within a conversation (about the consumer experience) will turn consumers into avid advocacies. It’s a way to start powerful word-of-mouth campaigns that supersede the old mass production marketing paradigm.
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Management ideas: Five trends that will shape business technology in 2009
February 10th, 2009 · 2 Comments
Some useful ideas from McKinsey.
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