The company has made a successful shift towards header-bidding, where it has acquired and developed a couple of advantages. While revenues are still hampered by the elimination of the buy-side fee, there is a tailwind from the programmatic ad market. And their ad spend is accelerating, with mobile, audio and video as drivers. We think […]
Entries Tagged as 'RUBI'
September 25th, 2018 · Comments Off on The Rubicon Project Seems Like A Viable Project To Us