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NQ gaming interview excerpts and link - pwalk - 10-10-2013

From Firercedeveloper.com-- If you think NQ Mobile is only a mobile security solutions firm, think again. Security remains its bread and butter, of course: As of the second quarter of 2013, NQ Mobile's consumer mobile security business maintained a global user base of 372 million registered accounts and 122 million monthly active accounts. But the company's fledgling FL Mobile gaming unit has also enjoyed significant success with a series of iOS and Android releases targeting the booming Asia Pacific market. Nine FL Mobile titles ranked among the top 100 grossing applications in the Chinese outpost of Apple's (NASDAQ:AAPL) App Store during the second quarter, and its platform boasts more than 16.1 million active users worldwide, with additional downloads now eclipsing 10 million per month.

No FL Mobile release has enjoyed greater success than the free-to-play Gods & Dragons. Earlier this year, the 3D action-puzzle MMORPG--an apocalypse-themed title that challenges gamers to battle, collect and evolve more than 300 monsters--climbed into the ranks of the top five grossing puzzle games for iOS in China, Bhutan and New Zealand. NQ Mobile is now launching Gods & Dragons in North America, signaling its first attempt to capture the domestic gaming audience; the iOS version went live in mid-September, and its Google (NASDAQ:GOOG) Android counterpart is slated to follow in late October. NQ Mobile Chief Commercial Officer Gavin Kim spoke to FierceDeveloper contributor Jason Ankeny about the company's gaming aspirations, the keys to successful monetization and the importance of localization.

Gavin Kim on NQ Mobile's expansion into gaming: We celebrate the fact that the NQ Mobile brand is synonymous with security. We think it's a great place to come from as we expand the scope of the services we deliver. We consider ourselves a mobile platform business. Our core competency is acquiring and engaging traffic across our platform and monetizing that engagement.

and

Kim on optimizing Gods & Dragons for iOS 7 and Android: We've definitely taken advantage of the new processing capabilities [in iOS 7]. This is a game that's heavy on graphics, and the more processing power you have, the smoother the game will run. Within the game itself, you can set and calibrate the graphics performance. That doesn't mean you won't enjoy it on earlier versions of iOS, however.

Gods & Dragons is available on Android overseas, and we're taking the same approach to bringing it to North America. Localization to most people means changing language packs. We don't believe that.

I would emphasize that localization is something we're uniquely capable of doing. Acquiring FL Mobile has given [us] unprecedented access to popular titles in other markets, developed in-house and from third-party partners. We're very excited by this--Gods and Dragons represents just the first of many titles we plan to roll out here in North America.



Read more: NQ Mobile turns focus to gaming with 'Gods & Dragons' for iOS - FierceDeveloper http://www.fiercedeveloper.com/story/nq-mobile-turns-focus-gaming-gods-dragons-ios/2013-09-23#ixzz2hEnnSbaT 




RE: NQ gaming interview excepts and link - admin - 10-10-2013

Yes, thanks for that. I have a feeling that gaming will become equally (if not more) important than security in the not so distant future for NQ, and lets not forget they have another booming division.