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KB Teo: ["So if you choose to give up your desktop to music, to fashion, to a sports team the advertising infrastructure that goes into pushing or recommending content to you from a live desktop perspective is tailored to the interest that you have chosen as a user"]
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NQLive has advantages over other launchers (like Motoblur) as the latter often have problems with Android updates, because they are more heavy handed (changing more code).
Omar: ["one of the key failure points of things like Blur or other sort of more heavy handed launcher type approaches which is from a forward compatibility or backward compatibility perspective."]
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An NQ is not only working with carriers in China (China Telecom has already preloaded NQLive), but also elsewhere, like the US. And carriers isn't the only market targeted, NQLive can also partner with content providers
Henry Yu Lin: ["it’s not just a carrier ecosystem. It’s a content partner ecosystem. So we’re also working with a number of content partners to both customize and develop their own, as Henry and others have mentioned, bringing their own desktops to market based on the NQ Live platform. So stay tuned for that one."]
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Gavin Kim ["This as a whole is what we call our MDM platform. So it’s really a consolidated view of device management, application management, content management, e-mail administration as well as security, all wrapped together in our MDM platform."]