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Interesting bits from the CC
#2

With regard to Clipstream G2, there were some technical issues that are not completely resolved yet:

The good news is that about 60% of users had a great experience but the bad news is about 40%, especially Internet Explorer and Safari users and users outside of North America received really poor quality. So the reason is that the video automatically downgrades when the bandwidth or CPU are limited, and many ISPs were throttling back the bandwidth below the minimum average that we expected that people would have access to.

So again, I’m really glad we launched it in such a small way to such a limited audience because that gave us time to fix the problem. Our developers worked through Christmas using existing compression algorithms we owned – we already own them – to reduce the required bandwidth while maintaining quality. So the extra math that was required to squish the video farther really strained the CPUs on older equipment, so it created a lot of problems for our developers but they’ve been able to work through it and they’ve been able to get it working.

So on February 27th, right before the end of this quarter we’re announcing, we announced that we were rolling out paid commercial trials to the market research industry as our first vertical. So they’re using our technology currently for video questionnaires and they’re paying for it, and are helping test it for us in a real world environment.

So if I was to kind of sum it up I’d say we’re at about the 95% point with the technology, which means that only about 5% of the sessions are experiencing problems. That’s enough that we can charge money and start building the business, but we do want to get it perfect. To us perfect is YouTube quality or better for 100% of the users using HTML-5 browsers.

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Interesting bits from the CC - by admin - 04-30-2013, 01:37 PM
RE: Interesting bits from the CC - by admin - 05-20-2013, 03:36 AM

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