06-13-2013, 01:46 PM
1876 Vangorilla Feb 27 2013
I think there are clues in this release that we should key off.
market movie trailers, commercials and new products without fear those videos will appear on the Internet after the videos are removed
we felt it was important to begin paid trials with transient content and high profile customers first
expected to resell the technology to their Fortune 500 customers
With no players to download or install and native support from all modern browsers, Clipstream® encoded content will have the highest play rate (35% higher than H.264, the next most common format across computers and devices)
Unlike other HTML 5 solutions, Clipstream® content can easily be secured from unauthorized viewing or duplication to unauthorized domains.
videos encoded in our format will have the greatest longevity as future browser standards will ensure play back in browsers that haven't even been developed yet.
market movie trailers, commercials and new products without fear those videos will appear on the Internet after the videos are removed
we felt it was important to begin paid trials with transient content and high profile customers first
expected to resell the technology to their Fortune 500 customers
With no players to download or install and native support from all modern browsers, Clipstream® encoded content will have the highest play rate (35% higher than H.264, the next most common format across computers and devices)
Unlike other HTML 5 solutions, Clipstream® content can easily be secured from unauthorized viewing or duplication to unauthorized domains.
videos encoded in our format will have the greatest longevity as future browser standards will ensure play back in browsers that haven't even been developed yet.
1913 Vangorilla Feb 27 2013
Market research companies are expected to resell the technology to their Fortune 500 customers for use in secure video questionnaires.
Research companies (some are multi-billion dollar) offer video surveys to test market demand for products. Making sure that video plays on EVERY device is critical.
Example. McDonalds does a survey for a new burger (price, name, taste etc). They then come back to the research company and want to know how many people saw it, voted on it and the results. A high viewing response means that their ad agency would want to know what type of application was used to get such a high response rate, That could lead to their ad agency using G2.
A good ad campaign using G2 could then lead to McDonald's using G2 in their website.
The mkt research companies are low hanging fruit because their videos are short and dont require security/tracking. All they care about is high% of viewing. They already generate 250k in revenue from mkt research companies. They lost out on a big chunk of the market when Java came along. Now that Java has all of these critical security problems and a lot of PCs wont play Java videos, the mkt research industry is DESPERATE for a solution like this because they are not able to get people to take these surveys.
For now DSNY will format these mkt research videos in G2 format and store on their servers. They are also capable of handling small ad campaigns (formatting and storing) on their servers too.
Self serve desktop and server based encoder software, support for ad delivery networks, a credit based e-commerce system and marketing materials are all under development
I will try to dumb it down a bit. Self serve would be a program that sits on a PC so when you upload a video it would be in G2 format without you doing a thing. That could include your mobile phone, surveillance camera and webcam as well.
Server based encoder is a software program that goes on a server AWAY from DSNY. A Youtube or any site that wants to automatically format a video into G2 would use. A Youtube wouldnt let DSNY format their videos. Think of this as an automatic formatter for any site that either creates content or plays it.
A credit based ecommerce system is just that. An entity would pay x amount to format x number of videos. Typically a company will offer x number of videos to be formatted in their format for free and then charge after number of videos.
The bottom line...when they launch these other applications they will be able to service (production, distribution and playing) ANY type of streaming video.
Research companies (some are multi-billion dollar) offer video surveys to test market demand for products. Making sure that video plays on EVERY device is critical.
Example. McDonalds does a survey for a new burger (price, name, taste etc). They then come back to the research company and want to know how many people saw it, voted on it and the results. A high viewing response means that their ad agency would want to know what type of application was used to get such a high response rate, That could lead to their ad agency using G2.
A good ad campaign using G2 could then lead to McDonald's using G2 in their website.
The mkt research companies are low hanging fruit because their videos are short and dont require security/tracking. All they care about is high% of viewing. They already generate 250k in revenue from mkt research companies. They lost out on a big chunk of the market when Java came along. Now that Java has all of these critical security problems and a lot of PCs wont play Java videos, the mkt research industry is DESPERATE for a solution like this because they are not able to get people to take these surveys.
For now DSNY will format these mkt research videos in G2 format and store on their servers. They are also capable of handling small ad campaigns (formatting and storing) on their servers too.
Self serve desktop and server based encoder software, support for ad delivery networks, a credit based e-commerce system and marketing materials are all under development
I will try to dumb it down a bit. Self serve would be a program that sits on a PC so when you upload a video it would be in G2 format without you doing a thing. That could include your mobile phone, surveillance camera and webcam as well.
Server based encoder is a software program that goes on a server AWAY from DSNY. A Youtube or any site that wants to automatically format a video into G2 would use. A Youtube wouldnt let DSNY format their videos. Think of this as an automatic formatter for any site that either creates content or plays it.
A credit based ecommerce system is just that. An entity would pay x amount to format x number of videos. Typically a company will offer x number of videos to be formatted in their format for free and then charge after number of videos.
The bottom line...when they launch these other applications they will be able to service (production, distribution and playing) ANY type of streaming video.