06-14-2013, 07:13 AM
2564 vangorilla April 8 2013
The big picture.
Record labels are starting to pull their content from 3rd party sites, like YouTube. See this story:
http://torrentfreak.com/youtube-deal-with-universal-blocks-dmca-counter-notices-130405/
They dont get ad revenue from the videos and they have no way of maintaining a relationship with the consumer (iTunes does).
What they need is a way to distribute, play, track and trace music and videos on the Net. Universal is the first player to pay to use DSNY's state of the art digital content "plumbing".
"a guaranteed minimum monthly required usage"..
The largest content producer for YouTube is/are the record labels...guess who will be formatting their videos now?
In other words, DSNY just got their first G2 licensee.
Record labels are starting to pull their content from 3rd party sites, like YouTube. See this story:
http://torrentfreak.com/youtube-deal-with-universal-blocks-dmca-counter-notices-130405/
They dont get ad revenue from the videos and they have no way of maintaining a relationship with the consumer (iTunes does).
What they need is a way to distribute, play, track and trace music and videos on the Net. Universal is the first player to pay to use DSNY's state of the art digital content "plumbing".
"a guaranteed minimum monthly required usage"..
The largest content producer for YouTube is/are the record labels...guess who will be formatting their videos now?
In other words, DSNY just got their first G2 licensee.
2568 vangorilla
Here are the quotes to focus on:
The term is for twenty four months and includes transmission of music and music videos by UMG labels, Universal affiliates and Universal licensees.
"This new deal provides consistent pricing and terms worldwide, allowing expansion to new countries and recipient types without the need for further negotiation."
I suggest googling "Universal, YouTube and DMCA" to get a better handle on what transformation is taking place with record labels and their content on YouTube.
DSNY has the infrastructure that FINALLY enables a record label to "control" their digital content..on ANY device.
The term is for twenty four months and includes transmission of music and music videos by UMG labels, Universal affiliates and Universal licensees.
"This new deal provides consistent pricing and terms worldwide, allowing expansion to new countries and recipient types without the need for further negotiation."
I suggest googling "Universal, YouTube and DMCA" to get a better handle on what transformation is taking place with record labels and their content on YouTube.
DSNY has the infrastructure that FINALLY enables a record label to "control" their digital content..on ANY device.