03-23-2015, 09:47 PM
That Apple TV is still coming, although not quite in the form many expected:
The world has waited four years to learn what Steve Jobs meant when he told biographer Walter Isaacson that he'd “cracked” the television conundrum. Anticipation ran high for an Apple-branded integrated TV set. Now it looks like the company has other plans in mind—namely, a revamp of its existing TV set-top box and a new online service that blends streaming live TV and on-demand online programming.
4 Ways Apple’s New TV Service Could Beat Back The Competition - ReadWrite
It is reported that Apple's Plan A for rethinking television was to take a page from the iPhone playbook and work with a key partner, in this case, Comcast (NASDAQ:CMCSA) (NASDAQ:CMCSK). In such a scenario, there would be room for both parties to win as consumers ultimately pay more for a better product. However, due to continuing setbacks and roadblocks, Apple may indeed be looking now at Plan B, a more hostile plan involving TV programmers including ABC, CBS and Fox.
Apple's Plan To Rethink Television - Apple Inc. (NASDAQ:AAPL) | Seeking Alpha