12-27-2016, 01:52 PM
Marking its first acquisition in Israel, Snap is (Private:CHAT) buying augmented reality startup Cimagine Media for an estimated $30-$40M, the Calcalist reports. Cimagine has developed True Marketless Augmented Reality, which allows users to virtually place furniture and appliances they wish to purchase in the space of their home. With Snap looking to go public perhaps some time next year, it's quite possible that doing facilitating shopping through Snapchat might open up additional revenue opportunities.
Snapchat dips further into augmented reality - Snapchat (Private:CHAT) | Seeking Alpha