02-14-2017, 01:40 PM
That’s all thanks to Holo, the new app announced today by the mixed reality startup 8i, which is a pioneer in what’s known as volumetric capture, a technology that allows VR and AR content creators to integrate photo-realistic human avatars in their projects. With Holo, 8i is hoping that a wide variety of creators, including musicians, celebrities, brands, and more will be able to release content featuring holograms. The idea, explained CEO Steve Raymond, is that those creators could "put a hologram of someone famous, funny, or talented, in [their own] environments and create [their own] short-form videos [to] share out to social."
As Business Insider previously reported, the board meeting next week is seen as a milestone in the product's development, and a chance to prove that Magic Leap can shrink its technology to fit inside the smaller form factor that will be released to the public. But the prototype is a long way from being a market-ready product or from being truly portable — the person's left hand in the photo is holding a large battery pack, for example.
Magic Leap prototype first-ever leaked photo - Business Insider