02-28-2017, 03:47 AM
Not sure a price war is really what investors are looking for..
Chip maker Advanced Micro Devices Inc. released details Wednesday on its forthcoming Ryzen chip, including pricing that has the potential to set off a price war with its big rival, Intel Corp. AMD AMD, +8.22% said the first three chips based on its highly anticipated Zen architecture will be launched March 2 for the desktop PC and gaming market, with the most powerful chip in the lineup priced at half of what Intel INTC, -0.33% charges for a similarly configured chip. Investors were enthused by the first concrete news of the chip family, with AMD’s shares rallying almost 2%. Chief Executive Lisa Su said at an event Wednesday in San Francisco that AMD had one goal in mind when it was developing the new chips. “We wanted to disrupt the PC market, we wanted to bring innovation, choice and performance to as many people as possible,” she said.
AMD’s Ryzen chips could spark price (or performance) war with Intel - MarketWatch