Let's strap on our hypothetical AR headset and hit the streets. You'll be able to see how much that cafe charges for a cup of coffee without having to go in. Meeting a friend at a new bar? If you're lost, you can literally see step-by-step directions floating in front of you, with arrows lined on the ground pointing you the right way. If you're unsure about the weather, look to the skies and your headset will tell you the forecast for the next few hours. Now, you've met a friend and you like their top -- your AR device can tell you where you can get your own, and for what price.
"What will make, and is actually already making AR big, is the great ability to make everything more engaging," said Mirko Ferrari, head of business development at AR developer Inglobe. In a world blessed with AR, Ferrari says people will do a lot of interacting with buildings -- "whether they are homes, stores, hospitals or cultural attractions" -- with the flick of an eye. There are also workplace applications, with an AR-based "smart helmet" for industrial workers already being designed by a company called Daqri. Suppose a worker is trying to fix a pipe. His boss, in another room but also wearing a smart visor, can add notes and directions that will appear in real-time over the worker's vision. That worker could then add a note to the pipe, such as "crack fixed here", which can then be seen by anyone working on it in the future.
AR is like your phone: Soon you'll feel naked without it - CNET
Magic Leap is beefing up its ranks with artists and animators from an Oscar-winning studio and veteran game designer, in a sign that the $4.5 billion company believes content could play a critical role in the success of its highly-anticipated "mixed reality" product. Magic Leap's special glasses, which overlay detailed digital imagery on top of the real world, have wowed the tech industry's leading personalities and attracted healthy investments from Google and Qualcomm, among others. Magic Leap is expected to ship as some form of its headset later this year, at a price between $1,000 - $2,000.
Magic Leap acquired Fuzzycube Sotware, looked into buying Moonbot Studios - Business Insider