08-14-2012, 01:11 PM
I agree; it makes much more sense to use the Apple TV box and keep upgrading the software and box itself. To start messing with TVs is too controlling; a Jobs trait but I hope not the current CEO and BOD MOs. I'm reding the book now and had Jobs been able to be more "consumer friendly" instead of being bent on telling us everything he thought we wanted, Apple could have gone further sooner. By incorporating Hulu etc they are moving in the right direction I think, and agree. They must keep other devices fresh and fast. Eventually they will have more competition when another Jobs comes along who might compete, but Apple would be wise to find this person and lure him/her on board. Too many (like Zukkerberg) are driven by money/status above quality of product and that will limit many who come along. Apple is king for now.