11-10-2017, 01:30 AM
"The thought process that went into building these applications, Facebook being the first of them ... was all about: 'How do we consume as much of your time and conscious attention as possible?'" said Parker, who joined Facebook in 2004, when it was less than a year old. "And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever," he told Axios. "And that's going to get you to contribute more content, and that's going to get you ... more likes and comments." Parker added: "It's a social-validation feedback loop ... exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology." "The inventors, creators — it's me, it's Mark [Zuckerberg], it's Kevin Systrom on Instagram, it's all of these people — understood this consciously," he said. "And we did it anyway."