06-02-2018, 03:42 AM
However, the participating channels do have something to gain, if not exposure – advertising revenue. Roku says its own in-house ad sales team is in charge of selling ads against the content on “The Roku Channel;” and while the company declined to detail what the rev share is with its publisher partners, it’s clear that one exists.
Roku launches its own channel featuring free, ad-supported movies | TechCrunch
And eMarketer says Roku is now the most popular streaming platform in the U.S. However, until today, most of what users stream on Roku comes from channels that don’t impact Roku’s bottom line. Roku has over 5,000 channels, but in its S-1 filing, it said Netflix accounts for a third of its streaming hours. Netflix doesn’t add to Roku’s revenue; nor does Roku’s most popular ad-supported service, YouTube.
Roku launches its own channel featuring free, ad-supported movies | TechCrunch