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Yes, according to Goldbaum ""Research"" NQ is hyped. You should all read the Investor day CC transcript to see for yourself (all 17 pages!):
http://seekingalpha.com/article/1850681-...art=single
We're putting some interesting bits and pieces up for you here, like Will Yiwei Jiang, chief strategy officer about the Chinese mobile gaming market:
["Now, if you look at China on this chart, this is according to the latest market research conducted by [indiscernible] research in October. You’ll see year-over-year the market grew at 500%. Now what did that tell us? Number one is the total addressable market is huge in China, right. Now the run rate on a monthly basis is already achieving over US$100 on a monthly basis."]
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Will Yiwei Jiang, chief strategy officer ["On the right you’ll see a snapshot of our gaming revenue growing from Q1 of this year to Q3. There’s a 400% quarter-over-quarter gain"]
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NQ's gaming platform advantages for third party game developers, according to Gavin Kim:
["They are the ones that want to help the developer acquire users. They are helping them build websites. They are doing marketing tactics for them. They’re helping them with getting external reviews and placements, they are helping with pricing mechanics and different territories with different markets, different placement opportunities"]
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11-27-2013, 02:07 AM
(This post was last modified: 11-27-2013, 02:09 AM by admin.)
And when successful, it generates a massive amount of traffic, a platform where mobile advertising comes in..
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11-27-2013, 03:00 AM
(This post was last modified: 11-27-2013, 03:01 AM by admin.)
Conrad Edwards: ["advertising is the dominant way that developers monetize on their mobile applications... right now mobile lags behind the web. It’s half of the traffic or half of the time spend, but it’s one-seventh of the advertising spend. That’s a huge opportunity growth for us.
average person has 41 applications on their device"]
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["the average person has 41 applications on their device.. the average user looks at their phone 150 times a day... And then, again, average users are looking at their phone a lot during the day. They’re only really going inside eight applications on daily basis and we know what those things are. how can we take those 58 billion applications or the average number of 41 apps that are on each individual phone drives more engagement with them, right. That’s kind of what we’re trying to solve with NQ Live."]
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Conrad Edwards: ["NQ Live is replacement for the wallpaper that fits on the home screen.. what we can do with NQ Live is expand that eight apps per day, get people engaging more frequently applications by bringing some of that content to the forefront on their home screen"]
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Conrad Edwards on NQLive, music homescreen example ["At music efficiency on auto, I want to have all of music, all of my sources everything organized on that home. I can aggregate that content those services be that Pandora, be that’s spotified part of whomever I’m getting my music collection from, and it just drives a very rich home screen interaction where all of the stuff is generally pushed to the screen. It is updated in real time. This could be a social feed for a giving artist. This could be new album release. It could be ticket sales for concert coming up in my area. There is any number of things that we can deliver underneath here and it occupies both lock screen as well as the home screen."]
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Omar on the NQL pipeline: ["So the business development obviously we have announced quite a few already the business development pipeline for NQ Live and all other products is tremendous, the amount of interest we have from Tier 1 operators OEMs, Tier 1 partners from content developer perspective I think I look forward to sharing with over the next several quarters the results from the business development activities are ongoing width NQ Live its extremely something we are proud of it something that we know we will be a significant contributor to our company for several years to come."]
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And for those that are worried that NQL steamrolls over users, being bombarded with ads or info they're not interested in, it's user configurable
Omar: ["It just has to be an entry point, right so for me my content is very different from your content that you would be willing to give up your desktop tools or your wallpaper screen too. And so it’s user configurable, so that's the main part of the answer just from a user experience perspective, so you won’t get this heavy-handed approach"]
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