Criteo S.A. (CRTO), the performance marketing technology company, today announced Kinetic Design, its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client's brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.
Revenue for the fiscal year 2015 increased 60% year-over-year to €1.2 billion ($1.3 billion.) Revenue excluding traffic acquisition costs (revenue ex-TAC) grew 59% year-over-year to €482 million ($453 million,) or 40% of revenue, versus analysts' estimates of 474.4 million ($534.4 million).
Criteo FY 2015 earnings - Business Insider
Speaking to Business Insider over the phone, shortly after the earnings release crossed the wires, Criteo CEO Eric Eichmann said the company's 2015 success ultimately boils down to the fact that the majority of its clients (of which 73% are marketers, rather than advertising agencies) treat Criteo as a sales cost rather than a marketing cost. For that reason (a bit like search advertising) clients don't need to go through a process to get marketing budget sign-off: If Criteo can prove it increased sales, spend on the platform can go up as soon as the next day. It's uncapped spend, unlike marketing budgets, which are often fixed over the course of a year or quarter.