NQ MOBILE TO POWER SPRINT'S NEW ANDROID
SMARTPHONES WITH SPRINT LIVE OFFERING
Investment recommendation: NQ Mobile today signed a definitive
agreement with Sprint to power Sprint’s next-generation Sprint ID offering
on all new Sprint Android-based smartphones in the U.S. with its NQ Live
mobile desktop technology. We believe this collaboration represents NQ’s
first ever tier-1 U.S. carrier partnership and view the win as a strong
endorsement of the NQ Live product and NQ Mobile overall given Sprint’s
stringent technology/security requirements, particularly for foreign vendors.
The Sprint deal adds to a sizable list of Chinese OEMs and carriers partners
for NQ Live, and we believe NQ Live represents another high-potential user
acquisition and monetization channel for NQ long term. Overall, we believe
NQ Mobile is well positioned in the mobile security and applications markets
given its market share in China, expanding global international deal pipeline
and customer base, and broadening product, services, and advertising
portfolio. We reiterate our BUY rating and $29 price target.
Investment highlights
· We believe initial deployments for Sprint Live will commence in late
Q2/14 and believe this announcement represents a strong endorsement
for NQ’s ‘always on’, interactive and usable home screen offering as
carriers look to differentiate their Android smartphone offerings.
Further, we believe Sprint Live could serve as a strong reference point
for additional tier-1 carriers globally as they evaluate NQ Live and also
serve as a platform to upsell NQ’s broader product portfolio into Sprint’s
Android base. Finally, Sprint’s large Android customer base represents a
material addition to NQ’s pre-install agreements with numerous handset
OEMs including ZTE, Huawei, Lenovo, and carrier partnerships
including China Telecom for NQ Live.
· Given deployment of NQ Live is still in its infancy, NQ management has
yet to share monetization metrics. However, we believe NQ Live has
strong revenue sharing monetization potential with carriers and
application developers through traffic redirection, advertising, and
mobile storefront applications, among others. Further, we believe NQ
management has included minimal NQ Live revenue contribution in its
strong 2014 sales guidance issued at the November analyst day.
· Overall, we view this early momentum for NQ Live as another channel
for NQ to increasingly leverage its under-monetized active user base and
leverage a strong suite of products including NQ Live, NQ Care, Music
Radar, and increasingly in-app and in-game advertising.
Valuation: Our $29 price target is based on shares trading at roughly 19x our
2014 pro forma EPS estimate.