There are a lot of reasons for this, and given that the company has higher engagement businesses, the best course of action is to sell FL Mobile outright, and buyback stock while severely depressed, and as they monetize the higher engagement assets the result will be an exponentially stronger stock.
The sale with Tack Fiori is not ideal given the clouds and the players involved- Meaning the arbitrage play and unlocking value, may or may not be realized. Further the holding of FL Mobile will be subject to a new stock, which is likely to be diluted for acquisitions, and other stock based compensation.
Therefore net-net even after taxes (which i don't know the rate but it doesn't matter) the sale of FL and buying back stock with the proceeds while they execute on other busineses is exponentially more rewarding to shareholders than all other alternatives.
Let's face it, NQ is not exactly viewed in a good way, the depressed valuation will persist unless dealt with accordingly, and this solution is far more shareholder friendly and rewarding in the long-term than the Tack Fiori deal. The stock doesn't sky rocket over night, but what it does, is give us an understanding of how and where it should go based on the growth or emerging products, enterprise, adverstising, etc.
It's a win win situation, please keep the pressure, they have not accomplished a goodamn thing yet, and that's a fact.