- TripAdvisor has a unique online travel presence, by far the biggest in the world.
- The main problem is the shift from an ad based revenue model to a transaction based model, requiring substantial investments that have not yet paid off.
- But at a minimum, the required investments should decline.
- And the company is financially healthy and profitable and the platform itself is unique, if the company cannot improve its monetization, someone else will.
Book A Trip With TripAdvisor
June 9th, 2017 · No Comments