- Amazon is dominating online shopping search and enjoys a high conversion rate.
- That domination provides it with a lot of leverage versus the competition.
- However, this picture isn’t complete; in other areas of shopping search, like mobile and social media, Amazon isn’t doing well.
- But they have opened another arena, voice assistants, which make the shopping experience even more seamless and they are dominating, at least for now.
Source: Amazon’s Mobile Problem – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha