22nd Century Group (XXII)

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E-cigarettes show that the potential demand for either low tar and/or low nicotine cigarettes could be huge, large numbers of people are willing to try alternatives to traditional cigarettes if these are less dangerous and/or help quitting ..

The number of people who use electronic cigarettes in the UK has tripled over the past two years to 2.1 million, a health charity estimates. It says just over half of current or ex-smokers have now tried electronic cigarettes, compared with 8% in 2010.

BBC News - E-cigarette users in UK have 'tripled' since 2010

E-cigarettes come in two parts: in one end there is liquid nicotine, and in the other a rechargeable battery and an atomiser. When the user sucks, the liquid nicotine is vaporised and absorbed through the mouth. What looks like smoke is largely water vapour, hence smoking e-cigarettes is often called vaping.

BBC News - The e-cigarettes phenomenon

Scientists say that if all smokers in the world switched from cigarettes to electronic cigarettes, it could save millions of lives. In the UK there are currently about 100,000 deaths per year attributable to smoking, worldwide it is estimated to be more than five million. Now researchers are hopeful that an increasing use of e-cigarettes could prevent some of these deaths. But some groups warn that e-cigarettes could normalise smoking.

BBC News - Electronic cigarettes 'could save millions of lives'