iClick: From Ads To CRM, But Reservations Remain
The company sits on an enormous asset database of 780M Chinese consumers. But in advertising, this generates low margin due to sell-side concentration. The company is leveraging the database to […]
The company sits on an enormous asset database of 780M Chinese consumers. But in advertising, this generates low margin due to sell-side concentration. The company is leveraging the database to […]
The company sits on a database of 750M Chinese consumers on 19 different datapoints, and a programmatic ad buying platform with AI smarts to make this work for advertisers. While […]