Buy Toyota?

One of the most admired companies in the world has been on sale in the car market slaughter, but apart from the bankruptcy of their biggest rival, there are a few more trends going their way…

A library of books has been written about the famous Toyota production system. This is on solid company but now that energy prises are rising again and the car market has to get out of its funk sometime, this is the time to pick up some still cheap shares.

While Others Struggle, Prius Hybrid Soars; Toyota Promises More Production

The Toyota Prius begins to show its sales potential
While the auto industry as a whole has struggled, Honda and Toyota have been experiencing new international success, thanks to their new 2010 Insight and Prius hybrid vehicles.  With a healthy profit margin of $3,100 per vehicle, these lean, clean, green small cars are selling out and acting as a bailout for their respective companies, while other models and competitors languish.

In Japan, Honda’s Insight already became the first hybrid vehicle to top overall sales charts.  Now Toyota’s Prius has a success story of its own on its hands.

Earlier this year Toyota, battered by the economic downturn had to stop production and assembly at many of its plants in an effort to reduce output and lower inventories.  However, thanks to the better than expected demand for the Prius, thanks in part to rising summer gas prices, Toyota is putting these plants back in full-time action.

States Toyota spokesman Paul Nolasco, “We are considering steps to increase production to meet demand.”

Both in Japan and in many states in the U.S., consumers get tax breaks for purchasing fuel-efficient hybrid vehicles, making them a smart buy when coupled with higher gas prices.  Additional tax break measures which should sweeten the deal even more are on the books in both Japan and the U.S.

Reportedly, Toyota initially planned to internationally produce 42,000 to 43,000 vehicles per month, but has since raised its plans to 50,000 vehicles per month.  Toyota says it has received at least 80,000 orders for the third-generation Prius, but declined to comment on reports that orders have since soared to 110,000 units.  It is obvious, though, that in this bleak auto economy these well-designed hybrids are a rare bright spot.

2 thoughts on “Buy Toyota?”

  1. do you really think TM shares are cheap? They are almost where they were one year ago?

  2. No, we didn’t say they’re cheap, although TM was 50% higher two years ago. But this is one of the best run companies in the world, and that has a price. The car market has been falling of a cliff, and that can’t last. Their hybrids are kicking some serious ass (see article), and their biggest rival has fallen by the wayside, so it seemed an appropriate day to publish something on Toyota.

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