• Amazon’s platform is driven by powerful economies of scale and scope.
• It is able to offer an increasing variety at prices that are difficult to match for the competition and repeat this trick in ever more sectors.
• In the process, the company gathers a wealth of information about users, which enables it to become a convenience shopper and solutions provider.
• Amazon isn’t just a competitive threat to traditional retail, it could even start to dissolve part of the expensive brand equity of suppliers.

Amazon Isn’t Just Busting Retail, It’s Busting Brands