- While it recently filled headlines, nothing about the Facebook and Cambridge Analytica scandal is actually new.
- There are likely many more Cambridge Analytica, as it was very easy to get hold of Facebook data. The genie isn’t likely to get back into the bottle.
- Facebook combines a 2.2 billion-person community with extraordinarily potent tech to microtarget. There is no reason this doesn’t work for other use cases.
- Facebook has displayed an extremely cavalier attitude towards data privacy even when the negative effects of these have become blatantly obvious.
- The risk is that when the public starts to fully understand the scope of the problems and the inadequacy of Facebook’s reaction, trust will erode.
Source: Facebook Cannot Be Trusted Again – Facebook (NASDAQ:FB) | Seeking Alpha