SHU Portfolio: Baozun Can Afford To Invest In Its Future

  • Investors seem to worry that management’s intention to invest more will come at the expense of margins and profits.
  • The growth of the company and the higher margins, which are the result of the change in business model, allow the company to invest and still expand margins.
  • Q1 results demonstrated that once again and the shares exploded higher.
  • The company, selling at just 4x sales, is still ridiculously cheap, given it is already profitable, has no debt, no cash flow problem and is expanding margins.

Source: SHU Portfolio: Baozun Can Afford To Invest In Its Future – Baozun (NASDAQ:BZUN) | Seeking Alpha