• The company has made a successful shift towards header-bidding, where it has acquired and developed a couple of advantages.
• While revenues are still hampered by the elimination of the buy-side fee, there is a tailwind from the programmatic ad market.
• And their ad spend is accelerating, with mobile, audio and video as drivers.
• We think the share offer an interesting risk-reward situation.

Source: The Rubicon Project Seems Like A Viable Project To Us – The Rubicon Project, Inc. (NYSE:RUBI) | Seeking Alpha