- The company has made a successful shift towards header-bidding, where it has acquired and developed a couple of advantages.
- While revenues are still hampered by the elimination of the buy-side fee, there is a tailwind from the programmatic ad market.
- And their ad spend is accelerating, with mobile, audio and video as drivers.
- We think the share offer an interesting risk-reward situation.
The Rubicon Project Seems Like A Viable Project To Us
September 25th, 2018 · No Comments