Data I/O Is In A Firm Down-Cycle

Data I/O is experiencing the worst cyclical downturn since 2012-2013, according to its CEO.
Yet, the company is weathering this downturn much better than previous ones due to a greatly reduced cost level.
While things might bet worse before they get better, as ever more electronics is going into ever more stuff, the company has a secular tailwind blowing.
Over 40% of its market cap is cash, and slowly but surely the SentriX is gaining ground, opening a new market and reducing cyclicality.

shareholdersunite.com