Ecosia Is Taking On Google Search With A Surprising Business Model

  • Google’s grip on the search market is near complete. However, from far outfield there’s surprising competition emerging.
  • Ecosia is a search alternative running mostly on Microsoft’s Bing. But it’s not competing by offering better search.
  • Ecosia is taking on Google not by offering better search, but by offering enhanced privacy and social investing.
  • Recent circumstances have brought these benefits to a much wider audience and growth of Ecosia has taken off as a result.

Source: Ecosia Is Taking On Google Search With A Surprising Business Model – Alphabet Inc. (NASDAQ:GOOG) | Seeking Alpha