- The disappointment that led to a 50%+ crash in the shares pertains to the company’s old department stores, which had a disappointing Q4 after a fantastic Q3.
- However, these department stores will soon all be converted to offprice stores.
- Results from four quarters and 97 conversions show that these conversions lift sales by 35%+, so investors shouldn’t really worry that much about the old department stores’ performance.
Source: Take Advantage Of The Stage Stores Sell-Off – Stage Stores, Inc. (NYSE:SSI) | Seeking Alpha