- The company has been in the doldrums for years, but there are tentative signs that a strategic reorientation is starting to bear fruit.
- Winning new customers, reducing churn, upselling, and delivering value are the main drivers for a tentative turnaround.
- Operationally, things have already improved as cash flow has trended up for years already and is now solidly in the black.
- Given the company’s history, some skepticism is understandable and investors might wait until the recovery is on a more solid footing.
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